FIM (Flint Institute of Music) is both a producer and presenter of the performing arts based in Flint, Michigan. They are the parent of Flint School of Performing Arts, Flint Symphony Orchestra, Flint Repertory Theatre, and a number of venues. At Minelli, I worked on their colorful brand identity. We developed a robust brand toolkit and architecture that has significantly raised the community’s awareness of FIM and all they do.