The Parasite Museum
Brand Identity Design

In Branding class at RISD, I was tasked with creating a new, hypothetical identity for The Parasite Museum. The museum is a research facility which boasts a wild collection of parasitic specimens. I sought to promote this collection with forms that are at once playful, inviting, and scientific.

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Parasite Purple is a color born of trial. When I first drew the logo, I had a soft pink in mind—we are all pink-ish inside, after all. But no pink quite had the pop I was looking for, so I gave pink-purple a go. There was the pop.

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These posters are part of the exhibition/campaign “Citizen Parasite,” the purpose of which is to educate on how parasites contribute to ecosystems worldwide. Parasite extinction is a looming threat, and awareness is key to disrupting this threat.

The new color “Endo Green” was employed for the campaign.

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My research for the identity began with a whole lot of reference imagery and five sheets of butcher paper. Each sheet was dedicated to one of the following categories: Words, Abstract Imagery, Actions, Materials/Media, and Logo Sketches. I filled them with notes and drawings from research, as well as ideas for directions I might go.

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