The Parasite Museum

Brand Identity Design

In Branding class at RISD, I was tasked with creating a new, hypothetical identity for The Parasite Museum. The museum is a research facility which boasts a wild collection of parasitic specimens. I sought to promote this collection with forms that are at once playful, inviting, and scientific.

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The Parasite Museum’s new “P” logo was drawn with a nod to bodily organ forms. Its parasitic counter sometimes takes on a life of its own.

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At this point, you might be wondering where the purple came from. Parasite Purple is a color born of trial. When I first drew the logo, I had a soft pink in mind—we are all pink-ish inside, after all. But no pink quite had the pop I was looking for, so I gave pink-purple a go. There was the pop.

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Brand extension proposal:

During the research phase, I discovered that parasite extinction is a looming threat. To combat this, I conceived of an exhibition/fundraiser, titled “Citizen Parasite.” The goals: reverse parasite demonization and raise money for research. The poster set below was designed as part of the extension:

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Process:

My research for the identity began with a whole lot of reference imagery and five sheets of butcher paper. Each sheet was dedicated to one of the following categories: Words, Abstract Imagery, Actions, Materials/Media, and Sketches/Wordplay. I filled them with notes and drawings from research, as well as ideas for directions I might go.

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I then began sketching further for the logo. In ideation, I drew from images I had collected of parasites, the inner body, and key words I had written. The eventual logo was selected, with the help of my peers, for its versatility and friendliness. Spot it below!

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