In Branding class at RISD, I was tasked with creating a new, hypothetical identity for The Parasite Museum. The museum is a research facility which boasts a wild collection of parasitic specimens. I sought to promote this collection with forms that are at once playful, inviting, and scientific.
The Parasite Museum’s new “P” logo was drawn with a nod to bodily organ forms. Its parasitic counter sometimes takes on a life of its own.
At this point, you might be wondering where the purple came from. Parasite Purple is a color born of trial. When I first drew the logo, I had a soft pink in mind—we are all pink-ish inside, after all. But no pink quite had the pop I was looking for, so I gave pink-purple a go. There was the pop.
The posters below are part of the exhibition/campaign “Citizen Parasite”, the purpose of which is to educate on how parasites contribute to ecosystems worldwide. Parasite extinction is a looming threat, and awareness is key to disrupting this threat.
The new color “Endo Green” was employed for the campaign, in addition to Parasite Purple.
My research for the identity began with a whole lot of reference imagery and five sheets of butcher paper. Each sheet was dedicated to one of the following categories: Words, Abstract Imagery, Actions, Materials/Media, and Sketches/Wordplay. I filled them with notes and drawings from research, as well as ideas for directions I might go.
I then began sketching further for the logo. In ideation, I drew from images I had collected of parasites, the inner body, and key words I had written. The eventual logo was selected, with the help of my peers, for its versatility and friendliness. Spot it below!